For this spec project, we reimagined the Just for Laughs comedy festival with a flexible brand system built to match its electric, roll-with-the-punches spirit. The identity centers on bold, three-dimensional shapes that rotate, stack, and collide. These shapes are constantly in motion and together create a modular design system that can be easily adapted across posters, merch, digital assets, and event signage – giving every performer and event its own visual punchline. The result is a brand world that feels loud, lively, and unmistakably comedic.

Perfectly tuned for a festival where the unexpected is the whole point.