Our friends at Wink invited us to bring Uptown Farmers Market's, visual world to life on Instagram through motion, rhythm, and a little playful energy. The Uptown Farmers Market identity reflects the eclectic, quirky, and slightly odd visual language of Uptown Minneapolis. The brand comes to life through a mosaic of visuals that are modern and playful, steering clear of anything overly polished.

We crafted an animation that weaves this mosaic together into one seamless story. The final video is event-inspired, artisan in feel, and organically structured — capturing the vibrant, ever-evolving nature of the market itself.