Hard cider brands often lean toward rustic or refined styles. We imagined something weirder, something that practically begs you to pick up the can and give it a spin. Inspired by zoetrope animation, each can is wrapped in tiny illustrated frames that spring to life the moment you twirl it. Yes, your drink now dances. The name is a mashup of two delightful truths: a little worm cozying up inside an apple, and the pulse of house music. Each flavor gets its own groove. From Classic Dry to Peach and Blueberry, every sip has a soundtrack.

We created the packaging, illustrations, and the spin-to-animate magic. Cheers to cans with moves.